Water resistant Smudge proof Won't harm regrowth Ships from the USA
Variety Pack
BEST FOR FIRST-TIMERS

Not sure which brow is yours? Try them all.

Picking a brow shape from a screen is hard. The Variety Pack puts every style in your hands so you can find the one that actually looks like you.

  • Every brow shape we make, together in one pack
  • Find your match before committing to a favorite
  • Available in black and brown
so simple

Brows in three easy steps

If you ever wore a temporary tattoo as a kid, you already know how to do this.

Choose your style

Pick the shape and shade that feels most like you.

Apply with water

Press on with a damp cloth, hold for 30 seconds, peel away. Just like the temporary tattoos you had as a kid.

Go live your day

They're water resistant, sweatproof and smudge-proof. No touch-ups, no stress.

Photo coming soon
COMING SOON

THE BALDILOCKS CAP

A soft, structured Baldilocks baseball cap — made for the days you'd rather not think about your hair at all. Brows on, cap on, out the door.

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new here?

We'll help you find your brow

Which style should I start with?

Most people start with the Variety Pack so they can try every shape and see what suits their face before picking a favorite.

Find your brow →

How long do they last?

One to five days, depending on how active you are. They hold up to water, sweat and everyday life — and come off easily with oil when you want them to.

See the full guide →

Will this work for me?

These were made for alopecia, chemo, over-plucking and thinning brows — and they work just as well for anyone who simply wants brows without the daily effort. Men, women, and kids all wear them.

Read my story →

Hi, I'm Aislynn

I've lived with alopecia since I was 11. I know exactly what it feels like to look in the mirror and not quite recognize yourself.

Baldilocks started because I wanted brows that were easy, that looked real, and that gave me my face back on the mornings I needed it most. Now I get to make them for you too.

Read my full story